Dance Studio Marketing: The Internet Can Take You To A Wider Audience

Dance studios, like all other businesses, are constantly in need of new customers to succeed. Regardless of the loyalty level of your initial customer base, they will eventually move on from your studio, and if you have no new clients coming in your studio will gradually become empty.
Many kinds of dance studios exist, from teaching studios that introduce children to dancing to more professional studios which put on different productions during the year. Variations on the same sort of dance studio marketing work for many of them, although they will need some customizing.
One of the most historically proven ways to generate new clients is by word of mouth. This happens when a happy customer tells a friend or acquaintance about the dance studio, and then he or she begins to become involved in it. If you encourage your students to tell others about the studio, that move can generate positive word of mouth. Make sure you emphasize that people don’t have to act like professionals working in dance studio marketing. Just ask them to tell friends and neighbors about upcoming events, like recitals, demonstrations, or productions.
Though it may be old, print marketing is a tried-and-true method of recruiting new customers. If you are a children’s dance instructor, posting flyers at an after-school center would be a great idea. Performance studios can get business from putting ads up at nearby colleges and health clubs. It may be nice to take out an ad in the newspaper, but with more and more people getting their news from the Internet this might not be as important as it used to be.
Luckily, using electronic media is also an option for dance marketing. This does not have to include costly television commercials which only the most successful studios can afford. The internet is a medium that has the ability of reaching a large audience since so many people use online searches to find just about everything. Using the internet for marketing a dance studio online has the potential for much greater success than mailing out flyers would.
A website has an advantage over a stack of flyers as it can reach a much wider customer base and color pictures of the studio,s work can also be included in the website.Even short clips of previous recital
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s and performances can be put on the page.Contact information along with schedules and teaching credentials can be easily put on the page as it has much more space then the little box in the newspaper.Thus it displays every thing that the studio has to offer on the page .
Dance studio marketing techniques like word of mouth remain timeless, but online ways of marketing a dance studio can increase its reach. Nowadays, with people living in fragmented communities where even their neighbors are strangers to them, being able to go online and find out about local studios can replace the old way of finding such resources–spreading the word about hobbies and interests. Thus an online presence for the dance studio can be helpful both for potential customers and studios themselves.

By: Fred Wild

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There are many types of dance studios, from teaching studios intended to introduce children to dancing, to professional studios that put on various productions throughout the year. Variations on the same type of dance studio marketing will work for most types, albeit with some customization. Electronic media is a great option for dance marketing.

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